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Building authority in the places where artificial intelligence goes to find information, before a decision-maker visits your site.
Decision-makers no longer start their research on Google. They ask ChatGPT, Perplexity or Claude. Whoever appears in those answers didn't pay for sponsorship or buy a position. It was built over time, through strategic decisions about where and how the company exists online. This solution is for companies that have realised their AI visibility is a real competitive advantage, and want to build it deliberately before the window closes.
"Our competitors show up when someone asks AI about our sector. We don't. We don't know why."
"We have a good product, a good site, a good reputation. But when we test ChatGPT or Perplexity, the response ignores us completely."
"We've noticed that decision-makers arrive at meetings with a shortlist already formed by AI. If we're not on that list, we're not in the conversation."
We analyse how the company appears (or doesn't appear) in the main language models, identify entity gaps and benchmark against the competitors dominating the responses.
We structure the company's presence in the sources that models treat as references: specialist publications, institutional directories, structured data and narrative consistency across every touchpoint.
We create content that answers the concrete questions a decision-maker asks before choosing a supplier. Not brand content. Content that AI cites because it is genuinely useful and technically credible.
Does your company appear when someone asks AI?