We had the privilege to work with UNICEF Portugal on their new donations platform and online store concept.
We needed to increase donations, to make it possible for UNICEF Portugal to help even more children around the world. We wanted to make the donating process seamless and effortless even for the most non-tech user.
Inspired Gifts for Life is the name of the online store where you can choose from eight available products and help the children who need it most.
The message must be as clear as possible. The design features clear text and large font sizes for readability and emphasis. It also features a wide use of strong images that portray the work, the people who make it possible, and the lives impacted by that work.
The result? A fit tool that helped boost the donations for UNICEF Portugal, and by doing so, help children around the globe.
Primary font - Univers LT Std
The important thing is getting the message through, no matter the device. The challenge in both the donation site and the gift shop was to keep form interaction simple, despite the inherent complexity of the operations.
UNICEF works in some of the most difficult places in the world to reach the most disadvantaged children. We felt it was our mission to help create a meaningful online store and we used storytelling as the general north star to help guiding us.
Note that UNICEF is the only UN organization that does not receive any funding from the United Nations, and depends entirely on voluntary contributions..
This was our opportunity to work for all children, anywhere, and help building a better world for everyone.