Website as a product refers to approaching the development of a website as if it were a product that will be continuously improved over time, rather than a one-time project with a defined scope and timeline. This approach emphasizes user-centered design, continuous improvement, and data-driven decision making.

If you’re like many business owners, you may view your website as a one-time project that you put up and forget about. But the truth is, your website is not a sprint, it’s a marathon. It requires ongoing improvements to remain relevant and effective.

What is the difference between website building as a product and just applying agile methodologies?

Agile methodologies, on the other hand, refer to a set of project management and software development practices that emphasize flexibility and collaboration. Agile methodologies prioritize the ability to respond to change, delivering working software incrementally, and putting the customer at the center of the development process.

When developing a website, applying agile methodologies can support the product-focused approach by allowing the development team to be more flexible and responsive to changing user needs and feedback. However, simply applying agile methodologies to a website development project does not necessarily guarantee that the website will be developed as a product. To truly develop a website as a product, the project must also embrace the principles of user-centered design, continuous improvement, and data-driven decision making. You want to view the website as a product and treat it in the same way (doing product discovery, iterating and refining, interacting with customers, etc.)

Imagine you’re a website owner who has approached website building as a product. You will see a noticeable increase in efficiency, user engagement, and return on investment as a result. You keep making important updates and improvements to the website over time, responding to user needs and feedback, and seeing great positive impact on your business as a result.

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